As Fashion Week drew to a conclusion, The Creative Era set the stage for a youthful, musical, and creative presentation that blended music, art, and fashion into one amazing event. TCE is a fashion apparel company founded by Whitney House and specializing in Wiring of Bowties or WOBs. As the producer and creative director for this event (amongst other specific roles), Jennifer Nnamani of Beau Monde Society glided seamlessly through each role to bring the vision to life. The Pre-show to do list included securing sponsorship from Zico Coconut Water, inviting members of the press, casting models, and pulling some accessory pieces to complete the Liquid Gold segment, coordinating the beauty team (hairstyling by Suhailah & MUA by Moshoodat), etc. Needless to say, February 16th, 2013 promised to be a jam packed Saturday!
At about 4PM, BMS’s and TCE’s team descended in SoHo’s busy streets to start setting up shop at 81 White Street. The models started arriving for a quick hair and makeup session at 5pm.
At 6:30pm, the reception began with music and artwork by Shae, a pop-up shop featuring TCE merchandise, and slight networking among the guests. The event was hosted by Nigel who’s job was to introduce the acts. The fashion show told a story of Whitney’s journey as a designer and the future direction of her brand. The first scene was School Daze, inspired by the Spike Lee Joint of the same name which highlighted Whitney’s refined urban look. Ayo, The Nigerian Nightmare pumped up the crowd with a tribute to his motherland as the models walked into the room. This scene was reminiscent of Lee’s movie as it highlighted Black solidarity emphasized through a student’s perspective.
School Daze Movie and Inspiration for the creative direction
Models Jason and Stephanie in School Daze looks
This was immediately followed with a performance by Alena Williams which led into the Black Wall Street segment with a central focus on TCE’s WOBs multidimensional quality and tells of a typical casual friday down at Wall Street. Another live performance by Tracee Owo sent out a message of breaking through obstacles to achieve a greater goal. Afterwards, the last look which featured TCE’s newest addition, Liquid Gold completed the climax of TCE’s event with a futuristic display of gold, faux fur hat, and black leather! The male models walked onto the runway to Trinidad James’s All Gold Everything to the excitement of the guests. After all the wine bottles ran on E and the delicious cupcakes were all gone, TCE’s first Createversary ended on a good note! With the help of stylist Erica Lloyd, the models and a few other key persons, TCE’s event was a success!